During the summer of 2019, a campaign video ‘Don’t live in Doubt’ was developed in collaboration with Leeds City Council, Forward Leeds, The Hepatitis C Trust and Leeds Teaching Hospitals Viral Hepatitis team to inform the public of Leeds about hepatitis C.
To raise awareness, the campaign video was aired in Millennium Square in Leeds showing a subtitled version twice an hour to the public since December 2019 and this is planned to continue throughout 2020.
To support the campaign, posters were also developed and are displayed strategically around the city in the bus station and on billboards.
To support the campaign, posters were also developed and are displayed strategically around the city in the bus station and on billboards.
In February 2020, the campaign video was entered into a Global Hepatitis C Campaigns competition hosted by the Coalition for
Global Hepatitis Elimination (CGHE) and came joint 2nd place in the competition. This is the first competition to be launched by the Coalition and going forward will be an annual event. The team at LTHT are proud to have been involved in the development of the video and with the recognition the video received.
You can read more about the awards and the full article can be found by clicking this link; https://www.globalhep.org/news/announcing-1st-annual-hepatitis-elimination-video-contest-results